Pay-per-click ads on Google rely on a complex formula that accounts for bid price and audience signals before placing an ad. Advertising businesses may, therefore, feel pressured to provide a competitive bid even while trying to target as broad of an audience as possible. These “spray and pray” strategies can have the unfortunate effect of generating thousands of placements and hundreds of clicks, but little in the way of leads. Since every click costs money, mismanaged SEM and PPC campaigns can quickly find themselves in the red.
At JW Digital Marketing, our SEM experts understand the essential strategies your campaigns need to drive actual revenue, not just clicks. We prioritize key audience segments that have the highest likelihood of conversion, and we target their search intent using calculated ad copy, keyword use, and offers.
Throughout your campaign, we monitor performance to trace meaningful metrics that reveal true ROI, such as your cost per lead. By continuously optimizing your campaigns and seeking out genuine returns, we maximize your results while keeping your net gains positive.
The end result: your business achieves performance, grows its lead sources, and earns more completed sales through efficient and smart use of PPC best practices.
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