People have hundreds — sometimes even thousands — of different options in your business category. They have also developed refined tastes after using sophisticated websites over the years. When they find a small business website that falls below their standards, they can have a tendency to seek out other business options that can provide a better experience or a more usable interface.
According to inbound marketing authorities at ImpactBND, 79% of people who do not enjoy their website experience will click the “back” button and find another site. This problem becomes especially common for mobile users. 21% of business owners admit that their website is not mobile-friendly, which can deter potential customers who use their smartphones, tablets and other devices to browse online. ImpactBND’s research found that over half (52%) of online users who have a bad mobile experience will be “less likely to engage with a company.”
UI and UX optimization services can prevent these sorts of bad experiences from happening.
User interface (UI) optimization focuses on the elements of a website people use to navigate and glean information. Improvements to UI can make someone more likely to spend a longer time on your site and thereby more likely to make a purchase. UI optimization also reduces the number of users who have issues as a result of confusion or mistakes.
User experience (UX) optimization focuses on the overall enjoyment someone may have when visiting a website. Graphics, layout, and technical elements like page load speed and all affect this experience positively or negatively. UX optimization, therefore, mainly focuses on turning your website into a seamless and branded experience that meets modern user expectations. Improvements to UX can raise your brand sentiment, enhance customer loyalty, and make website visitors more likely to convert.
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