There are countless elements that contribute to search engine optimization (SEO). But to make it simple, SEO is anything you do to your website to make it more attractive to search engines. When your website is attractive to search engines like Google, your results rankings are much more likely to improve. So instead of showing up on the third or fourth page of Google results, you may appear on the first.
The basics of SEO include coding, ease-of-use, content creation, link-building, and more. It’s common to hear that anyone can do SEO, and that’s true — if you have hours upon hours a day to devote to the process and keeping up with the constant changes enacted by Google. Chances are, you don’t. After all, you have a business to run and a life to live. That’s where the SEO experts at JW Digital Marketing come in.
Our SEO experts will evaluate your entire site (if you have one) and determine what your top needs are. All of these needs, as well as issues on your site, are laid out in an audit so you can see what needs to be done. If you don’t have a site, an SEO expert will create a winning plan based on your goals, competitors and other factors.
Then, our experts will create an actionable plan and execute that plan. Our goal is to create sustainable growth that leads to greater success. We’ll be with you every step of the way, explaining anything that may seem confusing and making sure our plan is working as it should.
Note that SEO is not a quick-fix. Services like pay-per-click campaigns can provide near-immediate results, but those results are expensive and short-lived. SEO, on the other hand, can take a few months (or longer, depending on your industry) before you will see results. Think of it this way: Pay-per-click is a sprint, but SEO is a marathon.
So if you don’t see results as quickly as you may like, don’t panic! We’ll be constantly monitoring the backend of your site to make sure everything is working as it should, and making adjustments when needed to ensure your sustained success.