Website content now acts as a major differentiator between businesses competing for online leads. Content attracts potential customers to your site through search engine listings and viral shares. Great content keeps them there for longer, letting them get to know your brand while encouraging them to enter your marketing funnel.
92% of consumers say they use the internet to discover local businesses in their area, often through a simple Google search. 27% say they search for businesses online every day, and that number increases to 54% when looking at 18-34-year-olds.
While these individuals may be satisfied with finding a Facebook or Yelp listing, the truth for your business is that you have no control over these channels. A business website serves as the only place online where you have 100% control over its appearance, functionality, and performance. Social media platforms change constantly, often forcing businesses to adapt in their wake. Review sites, while they try to remain fair, constantly pit your business against your competitors.
Creating a bounty of content allows customer leads to discover your brand on your terms, and it encourages them to form a relationship while they glean valuable information from your pages.
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