Google’s ranking engine now places greater emphasis on displaying content that users will find helpful, according to a recent post by the company. Published on August 18, 2022, the post officially dubs the new ranking signals as part of the “helpful content update.”
Google Gets Rid of My Business App and Legacy Google Analytics: Here’s What You Need to Know Google has introduced two major changes affecting business owners and website managers, both of which came into effect this summer, in 2022. The first big change is that the Google My Business App is no longer in service.…
A Wall Street Journal report published March 4, 2021, reveals that Google intends to completely phase out its reliance on tracking technologies for the purposes of ad targeting by 2022. Commonly, modern digital advertisers use methods to apply a unique identity to users and follow them as they browse, shop, and interact online. Cookies were…
Google Search Console is an indispensable tool for anyone concerned about a website’s ranking, and, importantly, it’s free. Whether you are a business owner, SEO/digital marketer, webmaster, or just someone interested in improving website performance, you have basically no excuse to not become familiar with the Google Search console toolset and all of the features…
There are around 200 factors that Google uses to determine where your website should rank in their results. Trying to ensure your site meets every single one of these factors is practically impossible — and also pretty useless. For instance, Google’s algorithm considers the age of your domain when it’s determining rankings. But most of…