Local SEO practices recognize that consumers want to quickly make a decision. When a local search engine user enters “florist near me” into their browser, they almost always have an intent to make a purchase related to that search. According to Google, locally-focused searches lead to a store visit within 24 hours 50% of the time.
To come to a decision when browsing through business options online, customers need accurate listing information as well as signals that show business has exactly what they want. The more specific information a local business has — including how customers rate their quality of service — the more a local search user can feel confident about picking one option over another.
Recognizing this, a local SEO company like JW Digital Marketing can increase the quantity and quality of your business’s online listing citations. It can also secure links to your business website from trusted publishers, sending strong ranking signals to Google and other search engines. Combine this strategy with great content, and your business has a stronger chance at earning higher search engine ranks — along with the extra customers that come with it.
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